Retailers have good reason to favour DocCentrics

With retail markets so competitive and margins so tight, DocCentrics offers a valuable opportunity to increase store visits and spend per customer, at minimal cost. DocCentrics’ unique ability to talk to customers on a personal, relevant level can be the lifeline retailers are looking for.

Our solution can help you:
  • Increase footfall – the DocCentrics solution lets you analyse customer addresses and cross-check them with your store locations, so you can print the address and map of a customer’s local store on their store card statement or promotion.
  • Increase the appeal of promotions by tailoring them to the local market – our solution’s flexibility lets your store managers use our online platform to create their own promotions targeted at local customers.
  • Match new promotions to known buying habits – our solution’s powerful data processing can extract information about customers’ store purchases from their statements. This lets you print highly tailored information and images about complementary products, new season releases and promotions, alongside their statement and billing information.
A captive audience
The DocCentrics solution is highly persuasive, with good reason: when a customer opens an envelope, their thoughts are entirely focussed on that document. Messaging on bills and statements represents a unique and powerful opportunity to secure and win new business – particularly in a marketplace where other communications channels are so crowded.

Cost-effective and easily integrated
The DocCentrics route is attractive for several reasons: it avoids mass mailouts, which customers find irritating and wasteful; it strengthens the bond with customers and builds loyalty; because it’s so accurately targeted, it’s considerably more cost-effective than separate mailings; and as it’s fully data-driven, it’s easily integrated with your existing CRM and fulfilment processes.

Altogether, it means that documents once regarded as mundane and solely a cost item, for retailers become valuable, business-generating profit items. Since bills and statements are already an integral part of your scheduled communications, the incremental costs are marginal – and far outweighed by the benefits.

Talk to us to see how the DocCentrics solution can be tailored to resolve your challenges and increase your retail sales.