News

Build your brand and customer relationships with Transpromo - 31 Mar 2009

"Technology has enabled more efficiency in managing customer relationships but other areas such as customer communications are still riddled with inefficient business practices." This article by Albert Koh,takes a fresh look at the benefits of Transpromo

http://www.enterpriseinnovation.net/content/build-your-brand-and-customer-relationship-transpromo-new-look-crm?page=0%2C2

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Trends in Transpromo - 18 Mar 2009

The term ‘Transpromo’ is most widely defined as the use of transactional communications to promote other products and services. However, this clip broadens that definition and offers one expert’s view on how ‘Transpromo’ may also be used to educate or improve the customer experience.

http://thedigitalnirvana.com/2009/03/trends-in-transpromo

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Can Transpromo drive high value customers? - 18 Mar 2009

Research suggests 60% of marketers state that more relevant personalised messaging is a top priority in order to grow customer loyalty and value, but 50% of these same marketers struggle to obtain the information which would allow them to do this

http://www.transpromo-live.com/2009/02/22/can-transpromo-drive-high-value-customers/

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Software as a Service - Latest technology now affordable for SMBs - 25 Feb 2009

Small to medium sized businesses often find themselves at a disadvantage in the marketplace as a result of the high cost of leading-edge technology and software applications. However, with the increasing availability of services provided through hosted platforms, the Software-as-as-service model (SaaS) is offering small and medium-sized businesses (SMBs) the opportunity to take advantage of the latest technologies at a reasonable cost.

http://www.ihotdesk.com/article/19031013/SaaS-gives-SMBs-cheaper-option,-expert-says

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DocCentrics helps Aerofone to achieve increased response and reduced cost in little more than a week - 17 Feb 2009

There has been much made by industry experts in recent months about the ease and speed of implementation of SaaS solutions and the resulting business benefits. This Case Study demonstrates that improved speed to market, increased response rates and greater customer satisfaction can all be achieved at a reduced cost!

http://www.doccentrics.com/AerofoneCaseStudy.pdf

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Continued Growth in Software as a Service (SaaS) - 09 Feb 2009

This report from Market Reseachers IDC, confirms the continued growth of the SaaS (Software as a Service) market and the many benefits which can be derived by those business prepared to take the plunge. In the current economic climate, businesses will be reviewing planned capital expenditure for upgrades of existing or implementation of new IT solutions. As a result, many organisations are seeing SaaS (Software as a Service) as a means of achieving business objectives without having to make large investments in software, infrastructure or technical support. The ease and speed of implementation and the lack of any requirement for capital investment makes SaaS a very attractive option for those businesses who are committed to continuous improvement but who also need to reduce costs.

http://www.insurancenetworking.com/news/SaaS_insurance_technology_Gartner_IT_budgets11803-1.html

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New age in SaaS - 07 Dec 2008

we are entering a pivotal new stage in the evolution of the SaaS market in which IT professionals are starting to view on-demand services as a powerful means of addressing many of their age-old management challenges, rather than a threat to their operations.

http://feeds.feedburner.com/~r/ThinkItServices/~3/310369421/symantec-makes-saas-strategic.html

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What Does It Take To Sell SaaS? - 07 Oct 2008

Sometimes, even a free trial isn't good enough to convince potential customers to buy a Software-as-a-Service (SaaS) solution.

http://thinkitservices.blogspot.com/2008/10/what-does-it-take-to-sell-saas.html

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